HOWDY, I'MÂ BRIAN
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Music was always the plan for me. While my friends wrestled with majors and career paths, I knew I was meant to make music. I thought that if I just kept writing, recording, and performing, eventually I’d “make it.”Â
For over a decade, I poured everything into my career—booking tours, playing local shows (sometimes even sold out shows), grinding on social media.Â
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I was doing everything I thought would lead to success, but I was still barely getting by, trapped in a loop of exhaustion, burnout, and frustration.
MY STORY
Just before turning 30, I took a job in advertising, hoping a steady income might finally give me the freedom to fund my music career. But that job took me 4,000 miles away from the fanbase I’d spent years building in Atlanta. I was starting over—fifteen years into my career and still without a strong foundation.
That’s when I faced a hard truth: I was treating my music career like the lottery. If I wanted to make music my livelihood, I had to stop gambling and start running it like a business.
While working in advertising, I was helping brands reach audiences, connect meaningfully, and grow. I realized something powerful:Â there's no reason I can't do the same stuff these brands do on a DIY level. The tools are right here on the internet.
THAT'S HOW I GOT TO STRUGGLEVILLE
I knew I needed more than another course on social media hacks or “going viral.” I needed a fully integrated approach that covered every part of a thriving music career. So, I built a system for my music that gave me control, strategy, and freedom. Now, I’m on a mission to help other musicians do the same.Â
If you’re ready to stop chasing one-off strategies and finally build a career that pays off now and sets you up for the long haul, let’s connect.Â
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